Jimmy Choo founder Tamara Mellon has announced the launch of her eponymous luxury lifestyle brand.

The debut collection of women's ready-to-wear, handbags and shoes is aimed at a 'modern and powerful woman' and is centered around a core colour of rich red. The brand is set to offer versatile essentials, as well as capsule collections, and will be sold at retail partners from mid November 2013, with TAMARA MELLON retail stores and a digital flagship on tamaramellon.com to follow.